Truth Not Talk Video Challenge Launched


TikTok influencer Vallyk Pena, pictured here on Monday, August 24, 2020, at The Westgate in Las Vegas, partnered with the DEA and the Victoria’s Voice Foundation to host Truth Not Talk, a social media campaign designed to educate kids about the dangers of substance abuse.

The Truth Not Talk Video Challenge was launched Monday by the Victoria’s Voice Foundation in partnership with the Drug Enforcement Agency (DEA). This program encourages high school students in Clark County, Nevada to create short videos about the dangers of substance abuse. With so many tech-savvy teens I can’t wait to see what they create!

I’ve always thought messages to youth are better received when it’s their peers designing the narrative as opposed to some “old adult!” This contest, which is part of a campaign launched by the Foundation entitled Social Media For Good, will be promoted by TikTok influencers as well as influencers from other social media channels who are well known among today’s youth.

Social Media For Good includes its own tour bus which will take influencers to various events to promote the Truth Not Talk Challenge. Jackie Siegel, co-founder of the Victoria’s Voice Foundation with her husband David said she sees the project as a sort of support group that will encourage kids to get high on life instead of drugs.

How to Enter

High school students in Clark County can enter the contest now until November 30 by going to All videos must be less than 60 seconds.

A winner will be chosen each month, with an official winner chosen at the end of the challenge.

The prizes are incredible! A UFC prize package, tickets to our Las Vegas Raiders, a virtual call with a social media influencer or UFC athlete, and so much more.

I’m looking forward to seeing all these videos our creative teens in Clark County create!

Dianna Klein

Dianna Klein

Dianna is a wife, mom, professional pilot, and entrepreneur living with her husband and two sons in Las Vegas, NV. When not airborne, brainstorming business ideas, or volunteering in her community, Dianna can be found at national parks across the southwest hiking and camping with her boys.

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